At IFA 2025 held in Berlin, AI-powered robots dominated the stage. Germany-based Neura sent clear signals about the future through humanoid robots and mobile assistants. The two core products showcased at the fair, 4NE1 and MiPA, demonstrated the company’s focus on boosting productivity and simplifying home life.
4NE1 (pronounced: for anyone – everyone’s for), stood out as a humanoid robot designed for natural use. In the demonstration, the robot was shown sorting laundry by color and placing them into different baskets; this showcased the robots’ visual recognition and classification capabilities.
MiPA (My intelligent Personal Assistant) drew attention as a wheeled mobile assistant platform. Demonstrated with the task of collecting toys in a child’s room, it indicated the potential for everyday use by consumers. These two products helped Neura stand out not only for technical capabilities but also for long-term vision.
Future Vision and Market Strategy
The company’s primary aim is for humanoid robots to become part of daily life. According to Nordmann’s statements, the robots are currently being tested in corporate environments, with the goal of reaching individual users in the near future. These devices, about two meters tall and weighing 80 kilograms, are designed to take on tasks that are dirty, dull, or dangerous. With cameras, sensors, and AI-powered systems that can perceive their surroundings, they can learn new skills over time.
Although the hardware power is sufficient, an ecosystem approach is an important focal point. Neura plans to build an ecosystem where developers can offer applications for the robots. This points to an approach similar to app stores on smartphones, enabling numerous integrations.
The use for military purposes is rejected, and according to the company’s vision, robots should alleviate human burden by performing repetitive and tiring tasks at home, in factories, or in the service sector. However, the current main challenges include the limited decision-making and adaptation capabilities of AI. Neura aims to continue progress in this area to provide reliable and useful robots.
When will they enter homes? The answer is not yet clear; they are already in use in industrial settings. For entry into the consumer market, a few more years may be required. With continuous rapid developments, it would not be surprising to see humanoid robots with real user scenarios in future flagship exhibitions.
