LinkedIn recently updated its message to explain that premium members’ messaging data could be used to train artificial intelligence models. This practice will be effective as of November 3, 2025, for users in the European Union, European Economic Area, Switzerland, Canada, and Hong Kong. The company states that this step aims to improve the user experience and direct users towards more relevant job opportunities.
Which data will be processed? Profile information and content shared with everyone on the platform are included in this scope, while private messages are an exception. The data may be shared with affiliates such as LinkedIn Corp., LinkedIn Ireland, and Microsoft, and users can disable sharing from their account settings if they wish.
Data sharing for targeted advertising in the U.S. is different for American users: LinkedIn data will be shared by default with Microsoft and used for targeted advertising. Additionally, interactions with other websites may be processed to improve ad targeting tools. During this process, it is not claimed that individual interests are directly predicted; it mainly serves to improve general targeting. For most states, this usage is considered ‘targeted advertising’, and users have the right to refuse this sharing. There are settings available to stop sharing or prevent LinkedIn from using data collected from third-party sites for advertising purposes.
The new service terms and other updates specify rules in detail, including provisions related to the use of fake identities and deepfake content creation. Effective from November 3, 2025, these changes clarify new aspects related to the processing of user data.
