Last December, Google announced that it would be offering new experiences in the Android XR field. These announcements pointed to the integration of AI-driven features for smart glasses and mixed reality headsets. Around the same time, Samsung also introduced Project Moohan as a competitor to Apple Vision Pro; however, details such as the product’s commercial name, technical specifications, price, and release date were not disclosed at the announcement. What is Moohan, and when will it go on sale? Rumors began to surface that sales, initially expected around June, would be pushed to mid-October, and it was stated that Samsung would officially announce this product and launch it for sale on October 21. The expected price range is positioned between Meta Quest 3’s $500 and Apple Vision Pro’s $3,500. Korean sources suggest that the price will be approximately 2 million won (a little over $2,000) in Korea. The word “Moohan” means “endless” in Korean, and this name was used in Samsung’s December 2024 announcement; however, it seems unlikely that this name will be widely adopted for branding. What other updates and plans exist regarding the headset?
Samsung states that it has learned from some of the shortcomings of Apple Vision Pro in important design decisions related to the headset. Particularly, based on criticisms that Vision Pro is heavy and that content access is initially limited, comfort and content accessibility have been prioritized in the Moohan design. “It’s not just a ring or glasses, but a broader setup is targeted.” As with previous leaks, it has been understood that Samsung is working on different products besides this project. One of them is a foldable smartphone called Galaxy G Fold, which is expected to be introduced with a separate event at the end of October or in November. Another product is smart glasses developed in partnership with Google; these glasses, codenamed Haean, are not yet confirmed to be based on Android XR or to have screens. Google announced Android XR-compatible glasses experiences at I/O 2025, indicating that these devices could come with built-in displays.
