We see that not only major automobile manufacturers but also technology giants are mentioned in the electric car market. The famous California-based company Apple has become one of them with its Project Titan, or “Apple Car” project. Everyone who heard about the Apple Car project began to wait with great curiosity when Apple would introduce its electric car.
Because Apple’s founder, Steve Jobs, first came up with the idea of producing a car in 2008, but did not take any action. Later, the spread of various theses made people wonder whether the Apple Car project would come. So, what are the known features about Apple Car? The answers to all your questions are in this content.
Here’s everything we know so far about the Apple Car:
- Apple continues its work on “Project Titan” in a secret (!) form.
- Reports had leaked that Apple Car would start production in 2024.
- Apple Car can compete with Tesla with its features.
- It can work with manufacturers such as Hyundai and BMW.
- It will have a higher price tag compared to its competitors.
- The design language may be the same as BMW’s i3 model.
- It will be powered by Apple’s “Silicon” processor.
- Siri will promise semi-autonomous driving with artificial intelligence and LiDAR sensor support.
- It is thought that Apple Car will be introduced in 2026.
Apple continues its work on “Project Titan” secretly (!).
Although Apple’s “Apple Car” project is tried to be kept secret, various leaks come from the companies the company wants to work with. One of these is the allegations made as a result of the stakeholder negotiations between the German car giant BMW and Apple.
Apple Car has been keeping itself alive with rumors for years. Apple has not made any official announcement about the Apple Car so far, but published reports, various interviews with reporters and leaks show that the project is still ongoing and the company has not given up on the Apple Car.
Reports had leaked that Apple Car would start production in 2024.
Mark Gurman, one of Apple analysts, published a report towards the end of 2022. According to this report, Apple Car would be introduced at a launch planned for 2025. However, Apple may not have been able to fully manage the process, so the launch date was postponed to 2026. So we could meet the Apple Car this year.
Producing smartphones is currently child’s play for many companies. However, it seems quite difficult for a company best known for its mobile phones to produce automobiles.
Apple Car can compete with Tesla with its features.
Apple assertively launches every product it introduces; The most recently introduced virtual reality glasses, Vision Pro, are one of them. That being the case, the Apple Car, which has long been an urban legend, looks set to wreak havoc. Because the delay of the Apple Car project literally raises the expectations to the atmosphere.
Apple Car, which is a mess with its project, features, launch date and many other aspects, has excited those who are waiting. Because Apple needs to somehow overtake the appetizing features of Tesla, one of its strongest competitors.
In this era where artificial intelligence is creating havoc, it would be very offensive for Apple not to introduce a product based on artificial intelligence. Apple Car is expected to have a driving experience supported by artificial intelligence and Siri. Apple Car, which is expected to promise autonomous driving with seats with lighting support, smart seat belts, a roof made entirely of solid glass and even artificial intelligence support, is expected to be without a steering wheel or pedals.
It can work with manufacturers such as Hyundai and BMW.
The joining of BMW’s former software engineer to Apple in 2015 was interpreted as the steps of the two companies becoming friendly. Another report supporting these footsteps came from Berlin. Accordingly, it was stated that there was a secret team consisting of 15 to 20 people and an automobile laboratory, working on the Apple Car’s concept, partnerships and necessary sales permits.
Additionally, Hyundai confirmed that Apple is in contact with them for the Apple Car.
According to many claims circulating around, the Apple Car would be without a steering wheel and pedals, as it would offer an autonomous driving experience. Additionally, the driver and front passenger seats would be in a single module since there would be no steering wheel. However, the fact that the company’s name was mentioned together with BMW for the Apple Car gradually refuted the basis of completely autonomous driving and the claims that the Apple Car will have a futuristic design, which we have seen in many leaks.
It will have a higher price tag compared to its competitors.
Of course, the Apple Car, which has been written about so much, seems to be talked about with its price tag as well. Tesla, which is currently one of its strong competitors, is on sale at prices starting from 40 thousand dollars without any configuration. Of course, this price tag can go up to over 70 thousand dollars with various additions.
However, it is said that the price of Apple Car will vary between 100 thousand and 120 thousand dollars. Although Apple Car’s price tag of approximately 100 thousand dollars is more dominant from what we know, it seems that it will have a hard time in terms of price compared to its competitors.
The design language may be identical to BMW’s i3 model.
Even the design of the Apple Car has gone through quite a turbulent process. The delivery of the electric car, which Apple initially named Project Titan and then Apple Car, was allegedly in 2019 and 2020. However, the group was worried about what would happen to Project Titan and Apple, which caused chaos, lost one of the group’s most important employees: Steve Zadesky.
This being the case, the imaginary design of the Apple Car was also reviewed and it was said that Apple, in consultation with BMW, would be based on the automobile giant’s i3 model. Apple, which has no choice but to do anything about the Apple Car, ended negotiations with BMW because the group was undecided about who would manage the project.
It will be powered by Apple’s “Silicon” processor.
Apple used its own processors for the first time in the MacBook Air model in 2020 and was liked by many users. These chips, which offer high performance and power efficiency, continued and Apple began to use its own processor in many of its products.
It was said that the chip order from the South Korean company OSAT in 2022 was a precursor to the chips that will be used in the Apple Car. You can find this news sourced from TheElec, a prominent name in the electronics industry in South Korea, here.
Siri will promise semi-autonomous driving with artificial intelligence and LiDAR sensor support.
As we mentioned before, the arguments that Apple Car will be an autonomous vehicle have been refuted. However, this does not mean that the Apple Car will be a standard vehicle.
Vision Pro, which was officially launched by Apple recently, is equipped with many LiDAR sensors. Actually, we are not strangers to LiDAR sensors, because we have seen them before in the Honda Legend. It is estimated that Apple will use plenty of LiDAR sensors to keep the driver and passengers from being disconnected from the outside world.
Of course, for this Apple needs to use a new processor. Famous analyst Colin Barnden says that a new processor called “C1” will be used in Apple Car. You can read Colin Barnden’s article about the processor that Apple Car will use here.
We have seen that Apple quietly entered the field of artificial intelligence a long time ago. Siri, artificial intelligence and LiDAR sensors to be used in Apple Car will turn it into a semi-autonomous vehicle. Naturally, the Siri we are talking about will be much smarter than the Siri we currently use.
It is thought that Apple Car will be introduced in 2026.
Apple Car, which had turmoil in the beginning and these turmoil still continues, has stumbled a lot in both the design and production process.
Mark Gurman, famous for his accurate analyzes about Apple, stated in an interview with Bloomberg that the introduction of the Apple Car has been postponed to 2026. Although we expected it to be launched in 2025, Apple Car has been postponed for another year and will be unveiled in 2026.
Although much has been written about the Apple Car, everything we know may change with a leaked report and a thesis that may be put forward. Because Apple has made it a habit to point right and hit left before launching each product. What are your thoughts about Apple Car?
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