TikTok, one of the most well-known social networks of recent years, continues to work on several new features that will revolutionize the user experience. According to the latest news, when new features become available, TikTok will begin to be known as a YouTube rival platform on the one hand, and serve as an e-commerce platform on the other.
The “TikTok Shop” feature, which TikTok introduced last September, will undergo major changes. The system, where only some brands and authorized content producers could add works in the past, will now work automatically on all images. So, in fact, every TikTok image you watch will be an advertising image. Objects in the images will be automatically detected and associated with the works in TikTok Shop.
There’s more: TikTok is switching to horizontal images!
Some influencers who produce content on TikTok have begun to be encouraged to use horizontal images, just like on YouTube. So much so that a feature called “Video View Booster” has been activated for content creators. This feature allows the image to be displayed for more time if images are taken for at least 1 minute in a horizontal position. The breakthrough, which comes after the video duration was recently increased to 30 minutes, will further increase the competition between TikTok and YouTube.
This is obvious; It is also worth remembering that TikTok’s user-specific discover section has been launched. The explore section, which is shaped according to your viewing history, works in the same way as the explore pages on similar platforms. All of this reveals that a period of rare competition among social media platforms has officially begun.